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Stop trying to convince people that differences in appearance don’t matter by pretending they don’t exist. We can acknowledge differences in appearance without attaching value to them.
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Acknowledging the breadth of differences in appearances helps us acknowledge differences between people.Ģ. Appearance is linked to identity and self-worth. Defining a person’s appearance only in terms of how it relates to that definition robs us all of a deep richness. A quick look at history shows that defining beauty in one particular way is just another fashion choice – apt to change with the seasons. Ugliness is its own, wonderful thing.ĭefining ugliness only in opposition to beauty narrows our sense of normal. These are some things I figured out along the way.ġ. It developed over years of thinking, teasing, talking, friendship, bullying and love. This realisation didn’t come fully formed when I was born. I’m comfortable saying that about myself, though, because I have realized how I look is part of me but not all of me. And I had scars running across my face that looked like train tracks coming into Grand Central Station. There were dents in the side of my head where my eyes had been before being moved to the front of my face. After two dozen operations to “fix” my face, it was obvious it would remain unfinished. Now, if you’re someone who is interested in having this brand execution created for them or their company, then maybe you could benefit from a chat with me.
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How would you describe them? Funny, serious, playful, professional, minimalistic, witty, modern, or perhaps vintage? If you chose “witty” and/or “vintage”, then go the complex route of Toblerone & Coca-Cola.īut in most other cases, don’t try too hard with the logo. Now, the thing that’s actually going to help your company, organization, or agency will be the brand’s positioning. All it takes is a few letters in an appropriate typeface, or even a simple symbol, and you’re good to go. Most of the time, especially if you’re starting a new brand, you just won’t need a complicated logo. So what are the lessons we learned in our exploration today? Were it not for the complex vintage logo, that connection simply wouldn’t have existed. When you think of 1960s Americana, you think of Coca-Cola. But there would always be one key thing missing: the legacy. Would they be able to communicate the same feelings - happiness, friendship, family - had they used a more contemporary typeface? Perhaps. But it is one of the most enduring ones, and for over 100 years, the mark has remained relatively unchanged. The iconic wordmark definitely isn’t one of the simplest ones out there.
#Not my logo dont fine me full#
This way, a full brand experience is easily created, and there is no witty, tryhard logo to divert the user’s attention. But did they settle on a very simple option? Definitely they did.Īnd while it’s true that the Medium logo is full black & white on its own, throughout the site they couple it with these interesting collages, as well as with their famous green. Did it take them a while to arrive there? Most likely. It manages to accomplish all of this with a simple chiselled “M” coupled with a black square and “Medium” written in the same chiselled treatment. This “new” logo conveys the same qualities as the first one: reliability, strength, professionalism, and the black heaviness of the type references the bold headlines of the printed newspapers. They tried to go the complex and tiresome route - and they got burned badly. The funny part with this example is that the logo you see today is only a recreation of their original logo.
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Their logo doesn’t even have any colour! What blasphemy! But yet again… it works.